Retail media has swiftly transformed into a crucial asset for food retailers, with projected market growth expected to reach $140 billion by 2026. This evolution prompts a focus on issues such as data privacy, AI integration, and governance to find common ground among retailers and enhance customer experiences. As the landscape shifts towards in-store engagement and advanced technology, the emphasis on ethical use of data and transparent practices becomes most important  for retailers seeking to engage  in this evolving environment.

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