Delivering the Right Audience at the Right Time

Tring Live Media’s instore audio network of 500-plus grocery retailers deliver advertisers the opportunity to engage with more than an average of 3.5 million shoppers per week.

Our solutions create value to everyone: sales lift for the retailers, point-of-purchase exposure for brands, and an entertaining experience for the shoppers.

Point of Purchase Advertising Works

Audio ads on the Tring Live in-store radio network reach every customer when it matters most—when they are making the decision to buy.

0 %

Of shoppers who heard retail audio advertisements purchased a different brand of product from their original intent

The number of minutes the average shopper spends in-store without the ability to change the channel

0 %

Of shoppers who heard retail audio advertisements made an unplanned purchase

0 %

Of shoppers will make an impulse buy

0 %

Will change brand

The Tring Network reaches the entire store with your ad message and can lead your consumers to your product.
Immediate access to customers will inform them why should act TODAY. It seems simple, but a call-to-action message does improve shopper’s motivations.
Lead shoppers to make smarter choices. In store ads help shoppers learn more about your product while they shop.
Partnering potential allows retailer and brand sponsorship opportunities supporting local events, while creating shopper loyalty.
Event-specific sales programs give advertisers the opportunity to tie in holidays, sporting and cultural events, and local happenings.
Generate online and social-media interests. In-Store Radio is the ideal complement to a brand’s digital promotions across multiple channels.

Shape Your Own Retail Ecosystem

Personalization—not just of marketing messages and offers, but also of product recommendations and content—can yield up to 2 percent top-line impact. But many traditional retailers do not optimize their promotions. Think beyond just the traditional, product-focused radio spots. Our award-winning custom content team was created to develop solutions to your brand objectives. Is there a current Out-of-Home campaign that In-Store audio can reinforce? How do we create an audio experience that complements a localized event or holiday? With more than 100 years of content-development experience in film, TV, radio, magazine, and mobile content, our team is able to create an in-store audio experience that enhances current campaigns and becomes a much more powerful part of the overall marketing mix.

Mobile Solutions Make In-Store Audio Promotions Powerful

Working with our exclusive partner, Tring is able to include another dimension to the promotions of a brand or retailer. Employing geofencing, our team will create a virtual perimeter around a store location and then target the ads to the shoppers who enter that location. This is complemented by in-store audio ads that are also running to provide a shopper-engagement solution from check-in to checkout.