Point of Purchase Advertising Works
Audio ads on the Tring Live in-store radio network reach every customer when it matters most—when they are making the decision to buy.
Shape Your Own Retail Ecosystem
Personalization—not just of marketing messages and offers, but also of product recommendations and content—can yield up to 2 percent top-line impact. But many traditional retailers do not optimize their promotions. Think beyond just the traditional, product-focused radio spots. Our award-winning custom content team was created to develop solutions to your brand objectives. Is there a current Out-of-Home campaign that In-Store audio can reinforce? How do we create an audio experience that complements a localized event or holiday? With more than 100 years of content-development experience in film, TV, radio, magazine, and mobile content, our team is able to create an in-store audio experience that enhances current campaigns and becomes a much more powerful part of the overall marketing mix.
Mobile Solutions Make In-Store Audio Promotions Powerful
Working with our exclusive partner, Tring is able to include another dimension to the promotions of a brand or retailer. Employing geofencing, our team will create a virtual perimeter around a store location and then target the ads to the shoppers who enter that location. This is complemented by in-store audio ads that are also running to provide a shopper-engagement solution from check-in to checkout.